If you don’t like what is being said, then change the conversation.

- Don Draper, Mad Men
political messaging
perpetual fortitude jesse white



A sage campaign advisor once told us, “If you want to win an election, first define yourself, then define your opponent.” Many years later, there is no doubt in our minds that truer words have never been spoken.

At Perpetual Fortitude, we believe the candidate’s voice is critically important. Consultants and “experts” love to descend upon a campaign like a plague of locusts and alter the candidate’s underlying message with buzzwords and talking points that don’t say anything. We take a different approach.

You, the candidate, must own the campaign, which means the message should never deviate from your voice. We can help clean up some language and test different approaches, but we will never try to make you into something you’re not. The moment the candidate loses control of the message, they lose control of the campaign.

There is something that made you wake up one day and decide to run for public office, and that thing should be the driving force powering you throughout the campaign. Our job is to help you amplify that message, not diminish it.

Once we have that message firmly established, we will help ensure that narrative is part of all messaging done by the campaign. Message cohesion and discipline is an essential part of assisting voters in understanding who you are and why you deserve their vote on Election Day. If people don’t understand why you’re running for office, then you risk allowing your opponent to answer the question for them.

Our philosophy is simple. We want you to be you, and we will show the world why you deserve to win.

Call or text us now at 717-207-8870 or click the ‘contact us now’ button below. We will provide you with a free assessment of your needs, plus a straightforward plan of action that will make a difference without breaking your budget.


Contact Perpetual Fortitude now to discuss how we can help you run the winning campaign you deserve.

"If not us, who? If not now, when?"

- John F. Kennedy